![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZQ/MW-HQ323_lebron_20190828143144_ZQ.jpg?uuid=163d1246-c9c2-11e9-8c5b-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/553/420/hi-res-09ff5c5c079f9a28c8c38f2494f0098b_crop_north.jpg?1449523442&w=3072&h=2048)
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | Bleacher Report | Latest News, Videos and Highlights
![AAU Team of LeBron James' Son, Bronny, Lands Flight Club Sponsorship Deal | Bleacher Report | Latest News, Videos and Highlights AAU Team of LeBron James' Son, Bronny, Lands Flight Club Sponsorship Deal | Bleacher Report | Latest News, Videos and Highlights](https://img.bleacherreport.net/img/images/photos/003/811/209/hi-res-66de6ec074f5a0cfbf0b526360415a4f_crop_north.jpg?1559239716&w=3072&h=2048)
AAU Team of LeBron James' Son, Bronny, Lands Flight Club Sponsorship Deal | Bleacher Report | Latest News, Videos and Highlights
![When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch](https://ei.marketwatch.com/Multimedia/2019/08/28/Photos/ZQ/MW-HQ319_lebron_20190828142017_ZQ.jpg?uuid=7caf9cee-c9c0-11e9-9264-9c8e992d421e)
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch
![LeBron James signs lifetime contract with Nike - Los Angeles Sentinel | Los Angeles Sentinel | Black News LeBron James signs lifetime contract with Nike - Los Angeles Sentinel | Los Angeles Sentinel | Black News](http://lasentinel.net/wp-content/uploads/sites/5/2015/12/AP_090807013876.jpg)